Proudly European, born in Amsterdam
OUR STORY
INNOVATION AS THE DRIVING FORCE BEHIND CHANGE
WE CHOOSE LOCAL PRODUCTION
While many manufacturers choose to produce in Asia, we have made a conscious decision to produce in Europe. By prioritizing local sourcing and production and using recycled materials, we minimize the environmental footprint and CO2 emissions of our bikes—both now and in the future.
SIMPLICITY AND CONVENIENCE COME FIRST
A bicycle isn’t a disposable item. We design and build our bikes to last a lifetime. They excel in simplicity—after all, what isn’t there can’t break. No displays, (automatic) gears, or kick locks. Just a bike you can rely on.
If, against all odds, something does go wrong, we’re here to help at one of our 11 affiliated service locations. Visit our Repair Center for tips, tools, and parts. That way, we can get you back on the road quickly.
OUR TEAM
Meet our team—a group of creative minds who believe things can and should be done differently. We’re constantly working to improve our bikes and are always here to help you. Do you have a question? Feel free to contact us.
Igor | Mechanic
Koen | Marketing
Bob | Co-founder, Design & Engineering
Robbie | Mechanic
Sam | Engineering
Tom | Co-founder, CEO
Adian | Branding
